About Us

Hong Kong’s First Bilingual Floral Industry Magazine

Welcome to HK Florists, Hong Kong’s first bilingual floral industry magazine. We deliver in-depth reporting, market analysis, and design inspiration for floral professionals, traders, designers, and flower enthusiasts.

Hong Kong is a critical hub in the global flower trade — tens of thousands of fresh-cut stems transit through Hong Kong International Airport daily, destined for markets across Asia. Yet the industry has long lacked a dedicated, authoritative media platform. HK Florists exists to fill that gap.

Our Mission

We aim to be the authoritative voice of the Asian floral industry, serving our readers through:

• Trade Intelligence: Global flower auction reports, supply chain analysis, pricing trends, import/export data.
• Design Inspiration: Floral design trends, master interviews, portfolio reviews, spatial floral installations.
• Culture & Symbolism: The meaning of flowers across cultures, Eastern and Western floriography, festive floral traditions.
• Profiles: Our Meet the Makers series — deep dives into the careers of florists, breeders, and traders.
• Industry & Trade: Policy and regulation, cold-chain logistics, sustainability, e-commerce trends.

Our Team

The HK Florists editorial team comprises veteran floral journalists, designers, and industry analysts. Our reporting takes us from the Hong Kong Flower Market to the Kunming flower auctions, from the Aalsmeer clock to the rose farms of Ecuador. We bring the floral world into focus with professionalism and editorial rigour.

Get in Touch

We welcome reader letters, industry collaboration, and advertising enquiries. Reach us at hello@hkflorists.net.